In a decade since it has been launched, the iTunes Store has come to offer not only music but also movies, TV shows, apps, and e-books. It started as something Apple regarded as a tool that supported the sales of Apple’s devices. But, it has turned into an entirely new thing. With millions of people creating a new iTunes account ever day, Apple iTunes is, in fact, a highly profitable system that helps Apple make billions of dollars every year.
You must be wondering it is such a successful business, why other vendors haven’t tried to replicate it. For one thing, it is an incredibly long procedure to set up such as huge system. But, the most significant part of the reason is that Apple iTunes Store consumes almost 3.5 billion dollars every year, which is not feasible for many businesses out there.
These transaction and communication infrastructure costs are incredible. Did you know Apple spends almost 10 billion dollars every year in capital expenditures? The servers and related equipment account for about 20 percent of the total expenditure. Apple iTunes has shown consistent growth over all these years. It has collected 27 percent, 34 percent, 30 percent, 46 percent, and 30 percent annual revenue growth respectively.
When we add up these figures, it becomes evident that the growth has quadrupled in 5 years, which is undoubtedly an extra-ordinary development. If the trend continues, iTunes might become 50-billion-dollar business in the coming few years. That would be bigger than Apple was in 2009. An iTunes account is a necessity today. It is one of the most versatile and useful thing you can have if you use an iPad, iPhone, or iPod. Are you looking for a way to create a new iTunes account? Click the link below for a detailed tutorial.